diff --git a/Marlin/Configuration.h b/Marlin/Configuration.h
index 465b327ca..9e8662a11 100644
--- a/Marlin/Configuration.h
+++ b/Marlin/Configuration.h
@@ -100,6 +100,22 @@
 #define STRING_SPLASH_LINE1 SHORT_BUILD_VERSION // will be shown during bootup in line 1
 #define STRING_SPLASH_LINE2 WEBSITE_URL         // will be shown during bootup in line 2
 
+//
+// *** VENDORS PLEASE READ *****************************************************
+//
+// Marlin now allow you to have a vendor boot image to be displayed on machine
+// start. When SHOW_CUSTOM_BOOTSCREEN is defined Marlin will first show your
+// custom boot image and them the default Marlin boot image is shown.
+//
+// We suggest for you to take advantage of this new feature and keep the Marlin
+// boot image unmodified. For an example have a look at the bq Hephestos 2
+// example configuration folder.
+//
+//#define SHOW_CUSTOM_BOOTSCREEN
+#if ENABLED(SHOW_BOOTSCREEN) && ENABLED(SHOW_CUSTOM_BOOTSCREEN)
+  #include "_Bootscreen.h"
+#endif
+
 // @section machine
 
 // SERIAL_PORT selects which serial port should be used for communication with the host.
diff --git a/Marlin/dogm_custom_bitmaps.h b/Marlin/dogm_custom_bitmaps.h
deleted file mode 100644
index 4f3030599..000000000
--- a/Marlin/dogm_custom_bitmaps.h
+++ /dev/null
@@ -1,77 +0,0 @@
-/**
- * Marlin 3D Printer Firmware
- * Copyright (C) 2016 MarlinFirmware [https://github.com/MarlinFirmware/Marlin]
- *
- * Based on Sprinter and grbl.
- * Copyright (C) 2011 Camiel Gubbels / Erik van der Zalm
- *
- * This program is free software: you can redistribute it and/or modify
- * it under the terms of the GNU General Public License as published by
- * the Free Software Foundation, either version 3 of the License, or
- * (at your option) any later version.
- *
- * This program is distributed in the hope that it will be useful,
- * but WITHOUT ANY WARRANTY; without even the implied warranty of
- * MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE.  See the
- * GNU General Public License for more details.
- *
- * You should have received a copy of the GNU General Public License
- * along with this program.  If not, see <http://www.gnu.org/licenses/>.
- *
- */
-
-/**
- * BitMap for custom splashscreen
- * Generated with: http://www.digole.com/tools/PicturetoC_Hex_converter.php
- */
-
-//#define CUSTOM_START_BMP
-
-#if ENABLED(CUSTOM_START_BMP)
-  
-  #define CUSTOM_START_BMP_DELAY     2000
-  #define CUSTOM_START_BMPWIDTH      112
-  #define CUSTOM_START_BMPHEIGHT      38
-  #define CUSTOM_START_BMPBYTEWIDTH   14
-  #define CUSTOM_START_BMPBYTES      532 // CUSTOM_START_BMPWIDTH * CUSTOM_START_BMPHEIGHT / 8
-
-  const unsigned char custom_start_bmp[CUSTOM_START_BMPBYTES] PROGMEM = {
-    0x01, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF,
-    0x0F, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF,
-    0x1E, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x07, 0xFF, 0xFF,
-    0x38, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x03, 0xFF, 0xFF,
-    0x70, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x01, 0xFF, 0xFF,
-    0x60, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0xFF, 0xFF,
-    0x60, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x7F, 0xFF,
-    0xC0, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x78, 0x00, 0x00, 0x3F, 0xFF,
-    0xC0, 0x0F, 0xC0, 0xFC, 0x00, 0x00, 0x00, 0x00, 0x00, 0x78, 0x18, 0x00, 0x1F, 0xFF,
-    0xC0, 0x3F, 0xE1, 0xFF, 0x00, 0x00, 0x00, 0x00, 0x00, 0x78, 0x3C, 0x00, 0x0F, 0xFF,
-    0xC0, 0x7F, 0xF3, 0xFF, 0x80, 0x00, 0x00, 0x00, 0x00, 0x78, 0x3C, 0x00, 0x07, 0xFF,
-    0xC0, 0xFF, 0xFF, 0xFF, 0xC0, 0x00, 0x00, 0x00, 0x00, 0x78, 0x3C, 0x00, 0x03, 0xFF,
-    0xC1, 0xF8, 0x7F, 0x87, 0xE0, 0x00, 0x00, 0x00, 0x00, 0x78, 0x00, 0x00, 0x01, 0xFF,
-    0xC1, 0xF0, 0x3F, 0x03, 0xE0, 0x00, 0x00, 0x00, 0x00, 0x78, 0x00, 0x00, 0x00, 0xFF,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE0, 0x1F, 0x00, 0x03, 0xE0, 0x78, 0x3C, 0x03, 0xF0, 0x7F,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE0, 0x7F, 0xC0, 0x0F, 0xF8, 0x78, 0x3C, 0x07, 0xFC, 0x3F,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE1, 0xFF, 0xE0, 0x1F, 0xFC, 0x78, 0x3C, 0x0F, 0xFE, 0x1F,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE3, 0xFF, 0xF0, 0x3F, 0xFE, 0x78, 0x3C, 0x1F, 0xFE, 0x0F,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE3, 0xF3, 0xF8, 0x3F, 0x3E, 0x78, 0x3C, 0x3F, 0x3F, 0x07,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE7, 0xE0, 0xFC, 0x7C, 0x1F, 0x78, 0x3C, 0x3E, 0x1F, 0x07,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE7, 0xC0, 0x7C, 0x7C, 0x0F, 0x78, 0x3C, 0x3C, 0x0F, 0x03,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE7, 0x80, 0x7C, 0x78, 0x0F, 0x78, 0x3C, 0x3C, 0x0F, 0x03,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE7, 0x80, 0x3C, 0x78, 0x00, 0x78, 0x3C, 0x3C, 0x0F, 0x03,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE7, 0x80, 0x3C, 0x78, 0x00, 0x78, 0x3C, 0x3C, 0x0F, 0x03,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE7, 0x80, 0x3C, 0x78, 0x00, 0x78, 0x3C, 0x3C, 0x0F, 0x03,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE7, 0xC0, 0x3C, 0x78, 0x00, 0x78, 0x3C, 0x3C, 0x0F, 0x03,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE3, 0xE0, 0x3C, 0x78, 0x00, 0x7C, 0x3C, 0x3C, 0x0F, 0x03,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE3, 0xFF, 0x3F, 0xF8, 0x00, 0x7F, 0xBC, 0x3C, 0x0F, 0x03,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE1, 0xFF, 0x3F, 0xF8, 0x00, 0x3F, 0xBF, 0xFC, 0x0F, 0x03,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE0, 0xFF, 0x3F, 0xF8, 0x00, 0x1F, 0xBF, 0xFC, 0x0F, 0x03,
-    0xC1, 0xE0, 0x1E, 0x01, 0xE0, 0x7F, 0x3F, 0xF8, 0x00, 0x0F, 0xBF, 0xFC, 0x0F, 0x03,
-    0x60, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x07,
-    0x60, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x06,
-    0x70, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x0E,
-    0x38, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x1C,
-    0x1E, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x00, 0x78,
-    0x0F, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xF0,
-    0x01, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0xFF, 0x80 };
-#endif
diff --git a/Marlin/dogm_lcd_implementation.h b/Marlin/dogm_lcd_implementation.h
index be45fb6ca..257eae5ba 100644
--- a/Marlin/dogm_lcd_implementation.h
+++ b/Marlin/dogm_lcd_implementation.h
@@ -53,8 +53,6 @@
 
 #include <U8glib.h>
 #include "dogm_bitmaps.h"
-#include "dogm_custom_bitmaps.h"
-
 
 #include "ultralcd.h"
 #include "ultralcd_st7920_u8glib_rrd.h"
@@ -220,10 +218,6 @@ char lcd_printPGM(const char* str) {
   return n;
 }
 
-#if ENABLED(SHOW_BOOTSCREEN)
-  static bool show_bootscreen = true;
-#endif
-
 /* Warning: This function is called from interrupt context */
 static void lcd_implementation_init() {
 
@@ -241,11 +235,6 @@ static void lcd_implementation_init() {
     u8g.setContrast(lcd_contrast);
   #endif
 
-  // FIXME: remove this workaround
-  // Uncomment this if you have the first generation (V1.10) of STBs board
-  // pinMode(17, OUTPUT); // Enable LCD backlight
-  // digitalWrite(17, HIGH);
-
   #if ENABLED(LCD_SCREEN_ROT_90)
     u8g.setRot90();   // Rotate screen by 90°
   #elif ENABLED(LCD_SCREEN_ROT_180)
@@ -255,16 +244,23 @@ static void lcd_implementation_init() {
   #endif
 
   #if ENABLED(SHOW_BOOTSCREEN)
-    #if ENABLED(CUSTOM_START_BMP)
+    static bool show_bootscreen = true;
+
+    #if ENABLED(SHOW_CUSTOM_BOOTSCREEN)
       if (show_bootscreen) {
         u8g.firstPage();
         do {
-            u8g.drawBitmapP((128-(CUSTOM_START_BMPWIDTH))/2, (64 - (CUSTOM_START_BMPHEIGHT))/2, CUSTOM_START_BMPBYTEWIDTH, CUSTOM_START_BMPHEIGHT, custom_start_bmp);
+          u8g.drawBitmapP(
+            (128 - (CUSTOM_BOOTSCREEN_BMPWIDTH))  /2,
+            ( 64 - (CUSTOM_BOOTSCREEN_BMPHEIGHT)) /2,
+            CEILING(CUSTOM_BOOTSCREEN_BMPWIDTH, 8), CUSTOM_BOOTSCREEN_BMPHEIGHT, custom_start_bmp);
         } while (u8g.nextPage());
-        delay(CUSTOM_START_BMP_DELAY);
+        safe_delay(CUSTOM_BOOTSCREEN_TIMEOUT);
       }
-    #endif
+    #endif // SHOW_CUSTOM_BOOTSCREEN
+
     int offx = (u8g.getWidth() - (START_BMPWIDTH)) / 2;
+
     #if ENABLED(START_BMPHIGH)
       int offy = 0;
     #else
@@ -273,9 +269,9 @@ static void lcd_implementation_init() {
 
     int txt1X = (u8g.getWidth() - (sizeof(STRING_SPLASH_LINE1) - 1) * (DOG_CHAR_WIDTH)) / 2;
 
-    u8g.firstPage();
-    do {
-      if (show_bootscreen) {
+    if (show_bootscreen) {
+      u8g.firstPage();
+      do {
         u8g.drawBitmapP(offx, offy, START_BMPBYTEWIDTH, START_BMPHEIGHT, start_bmp);
         lcd_setFont(FONT_MENU);
         #ifndef STRING_SPLASH_LINE2
@@ -285,12 +281,12 @@ static void lcd_implementation_init() {
           u8g.drawStr(txt1X, u8g.getHeight() - (DOG_CHAR_HEIGHT) * 3 / 2, STRING_SPLASH_LINE1);
           u8g.drawStr(txt2X, u8g.getHeight() - (DOG_CHAR_HEIGHT) * 1 / 2, STRING_SPLASH_LINE2);
         #endif
-      }
-    } while (u8g.nextPage());
+      } while (u8g.nextPage());
+    }
 
     show_bootscreen = false;
 
-  #endif
+  #endif // SHOW_BOOTSCREEN
 }
 
 void lcd_kill_screen() {
diff --git a/Marlin/macros.h b/Marlin/macros.h
index 2b535bbdd..7dbadee08 100644
--- a/Marlin/macros.h
+++ b/Marlin/macros.h
@@ -97,6 +97,8 @@
 #define PENDING(NOW,SOON) ((long)(NOW-(SOON))<0)
 #define ELAPSED(NOW,SOON) (!PENDING(NOW,SOON))
 
-#define NOOP do{}while(0)
+#define NOOP do{} while(0)
+
+#define CEILING(x,y) (((x) + (y) - 1) / (y))
 
 #endif //__MACROS_H